05. Stonewall Forever
New Identity, Motion, Interaction Design
On June 28, 1969, the Stonewall Inn, a popular gay bar in New York City’s historic Greenwich Village, was raided by police. Resisting arrest, patrons of the bar and members of the local LGBTQ+ community decided to act up and fight back, resulting in several days of riots and protests.
To commemorate the legacy of the Stonewall Riots, considered to be a galvanizing force in the fight for LGBTQ+ equality in the United States, and around the world, we partnered with The LGBT Community Center and with support from Google to create Stonewall Forever, an immersive digital experience that features previously unheard perspectives from the LGBTQ+ community and expands access to key narratives from LGBTQ+ history.
Design Lead:
Cindy Mai
Editor:
Sarah Stuve
Motion Design and VFX:
JR Schmidt, The Mill
Design:
Stink Studios, Elbert Tiao
Team:
Creative Agency:
Creative Lab, Google
Creative Director:
Jesse Juriga
Executive Producer:
Suzanne Chambers
Producer:
Trevor Joyce
Creative Lead:
Matthew Carey
To commemorate the legacy of the Stonewall Riots, considered to be a galvanizing force in the fight for LGBTQ+ equality in the United States, and around the world
Series of interviews describing own LGBTQ experiences & stories throughout the past and present.
Stonewall Forever Announcement
Digital Application
Explore inside the monument, click on shards to see parts of history.
Experience the Stonewall Forever AR app inside Christopher Park, NY.
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Press
Times, Design Boom, Highsnobiety, Fast Company, USA Today