02. Big Brothers Big Sisters
•Concept •Identity •Motion •Interface
Big Brothers Big Sisters of America is a non-profit organization whose goal is to help all children reach their potential through professionally supported, one-to-one relationships with volunteer mentors. Based on Big’s goals and ambitions, a new concept for Big’s identity was developed centered around the ideas of growth, creativity and togetherness.
Credits:
Photography:
Alana Paterson, Lauren Maccabee, Marcus Smith
Logo Mark
Big’s logo takes aspects of the universal symbol for a ball, representing the idea of passing, sports, activities and playing together. When static, each letter showcases growth and progression.
Big Display Typeface
Big’s typeface plays off of the logo When typed out, each letter would grow at different heights, showcasing the idea of progression & development.
Digital Applications
Inspired by the iconic traditional classroom clocks, an icon was developed to help users keep track of progression and schedules for their upcoming events.
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