Elbert Tiao
Design & Art Direction
01. Boiler Room
•New Identity •Motion •Installation
What defines and makes Boiler Room unique is the way these events are performed. The concept that the music venue has no boundaries between the artists and music listeners creates an intimate and harmonious space. Not one individual stands out, but everyone all together shares a collaborative unity. Boiler Room creates windows into scenes and sounds from every corner of the globe, connecting people with the music they love.
Credits:
Mentors –
Brad Bartlett
Jon Nishida
Andew Chiou
Logo & Identity
The new identity of Boiler Room is based on the ever-changing environments that these music events take place in. Taking inspiration from the form of the B and the concepts of various rooms, the new mark was created.
Boiler Room Pattern Identity: Based on the confine and intimate spaces of Boiler Room, an identity to showcase both the people and the room was created. Simplifying the concept of listeners, artists and rooms, geometric shapes colored with desaturated colors were created as representations of the overall environment presented throughout Boiler Room events.
Digital Application
Based on the popular theory of replicants and cloning in the Cyberpunk universe, Boiler Room sets out to create a facial recognition security system for authentication. Anytime you enter its app or open a ticket, users would need to go through a facial screening.
Boiler Room Entrance Ticket. Before accessing the application or activating a ticket, users must go through a security screening process to unlock content.
Boiler Room Invitations
Boiler Room Umbrella Invitation: Keeping in mind of a future world that is constantly bombarded with people and rain, Boiler Room introduces different ways to promote and invite individuals to its events. A transparent umbrella is prevalent throughout the cyberpunk universe and a key component to help guide and introduce Boiler Room to its members.
Protecting Your Gucci Loafers: As you journey to Boiler Room's next event, a pair of waterproof shoe-coverings will also be a form of an invitation. Keeping the materiality consistent, transparency as a form of protection and covering is used throughout.
Promotion Poster Series
Neon Poster Series: Staying true to the theme of cyberpunk, a series of neon posters were created to help promote each Boiler Room event. Based on the discreteness of Boiler Room, these signs are spread across the city to help decipher information on getting to the next location.
Working With Neon: Having the opportunity to work with Lyle George, a neon crafter based in Glendale, CA, we executed one of the poster series to come to life. Working with neon was a challenging feat based on the aspects of layering, exposure, visibility and power. Through trial and error, Lyle and I problem solved to create a work of art that represented the new Boiler Room to its true form.
Process
