Elbert Tiao
Design & Art Direction
hi@elberttiao.com
Play is a series of explorations, collaborations, personal projects, experiments, early concepts and unused works while at Google Creative Lab.
Happy Shoes WIP
Stadia Identity Explorations
Series of Stadia experimentations and explorations for its upcoming reveal at GDC 2019 (Game Developers Conference).
Google Assistant Experiments
Type explorations to help promote a new feature for the Google Assistant called Tarot Reader.
Google Voice Experiment
Project Oasis, Google Voice Experiment: Collaborated with Harpreet Sareen to come up with illustrations and animations to help promote his terrarium project for Google.
Early Pixel 3 Poster Campaign Ideations (2018)
(Concept chosen!)
(Concept chosen!)
Stonewall Forever Explorations
Something Good – Logo Explorations, Google
Self Promotion For My Dear Friends
Created a series of apparel in ode to my skater friends back in high school. During lunch break, we would go under the bleachers to hit a joint. They would always ask “Yo Elbert, what do you do again? You paint and make movie posters right?”.
This sparked my interest that instead of handing out business cards, I would construct everyday-wear that could be seen and reminded by constantly. These include a beanie to represent the mind, a welcome mat for where I stand for in my career and gloves for what I did best with the hands. A very fun exercise and the first of many experimenting with sewing.
Posters for Vidi & Sundae School
Collaborated with Phillip Kim and his magazine, VIDI, to create a poster within a series titled “LA ME”. (VIDI Social Site)
Participated with a series of designers for Sundae School to create a poster for a pop-up held in SOHO, New York. The concept for this series is titled “What do you do at 4:20pm”. (SUNDAE SCHOOL Social Post).
Projection Mapping Experimentations
Reconfigured Worlds