Elbert Tiao
Design & Art Direction

hi@elberttiao.com

 

Play is a series of explorations, collaborations, personal projects, experiments, early concepts and unused works while at Google Creative Lab.

 
 

Happy Shoes WIP

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Stadia Identity Explorations

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Series of Stadia experimentations and explorations for its upcoming reveal at GDC 2019 (Game Developers Conference).

 
 

Google Assistant Experiments

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Type explorations to help promote a new feature for the Google Assistant called Tarot Reader.

 
 

Google Voice Experiment

Project Oasis, Google Voice Experiment: Collaborated with Harpreet Sareen to come up with illustrations and animations to help promote his terrarium project for Google.

 
 
 

Early Pixel 3 Poster Campaign Ideations (2018)

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(Concept chosen!)

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(Concept chosen!)

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Stonewall Forever Explorations

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Something Good – Logo Explorations, Google

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Self Promotion For My Dear Friends

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Created a series of apparel in ode to my skater friends back in high school. During lunch break, we would go under the bleachers to hit a joint. They would always ask “Yo Elbert, what do you do again? You paint and make movie posters right?”.

This sparked my interest that instead of handing out business cards, I would construct everyday-wear that could be seen and reminded by constantly. These include a beanie to represent the mind, a welcome mat for where I stand for in my career and gloves for what I did best with the hands. A very fun exercise and the first of many experimenting with sewing.

 
 

Posters for Vidi & Sundae School

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Collaborated with Phillip Kim and his magazine, VIDI, to create a poster within a series titled “LA ME”. (VIDI Social Site)

 
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Participated with a series of designers for Sundae School to create a poster for a pop-up held in SOHO, New York. The concept for this series is titled “What do you do at 4:20pm”. (SUNDAE SCHOOL Social Post).

 
 
 

Projection Mapping Experimentations

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Reconfigured Worlds

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Tiao©

End!