Elbert Tiao
Design & Art Direction
04. Stadia
•Google •Identity •Film •Motion
Creative Lab was given the task to develop a new identity for Google’s new cloud streaming service they code-named Project YETI. We were asked to create the name, branding and launch video for its upcoming reveal at Game Developers Conference 2019.
Team:
Creative Agency:
Creative Lab, Google
Creative Lead:
Matthew Carey
Executive Producer:
Suzanne Chambers
Strategy Lead:
Teo Soares
Design Lead:
Hana Tanimura
Designers:
Rebecca Lim, Glenn Cochon, David Shatan-Pardo, Cindy Mai, Christopher Cyran, Elbert Tiao
Google GDC 2019 Teaser
Teaser video for Gamer Developers Conference 2019 in preparation for the name, logo and announcement film reveal. The concept for this film is based on the infinite stadiums that take place in different gaming universes.
Stadia Announcement Film
Stadia’s “Future of Gaming” film showcases the power of Stadia and some of its key promises.
Stadia logo presented for the first time at Game Developer Conference 2019 by Sundar Pichai.
Stadia Logo
Stadia is a place of many places – one place for all the ways we play. The S-shaped logo is inspired by the idea of an abstracted stadium, but we love that it can be interpreted in a number of ways. It can suggest the idea of wifi, a victory flag waving in the wind or an artist gesture a gamer drew freehanded.
Stream anywhere at anytime. What makes Stadia stand out is the ability to go through different platforms seamlessly. From the TV to your laptop to the phone, Stadia can be access at any device using Google’s Chrome browser.
Press
New York Times, Wired, New Yorker, It’s Nice That, Brand New, Hypebeast, Verge, Verge, Forbes, Highsnobiety