Elbert Tiao
Design & Art Direction

✺ Currently designing in California :)

✦ Previously at:
Apple, Los Angeles (23-24)
Google Pixel, Los Angeles (21-23)
Apple, Mountain View (20-21)
Google Creative Lab, New York (18’-20’)
Moving Brands, San Francisco (16-17’)
Landscape, San Francisco (15’-16’)

hi@elberttiao.com

Apple Marcom, 2024
• Art Direction •Identity System •Visual Design ⤵

Collaborated and designed alongside creative directors at Apple Marcom, focusing on art direction, visual design and building systems for Apple Watch and iPhone 15’s campaign launch. Please contact to see & learn more.

Google Pixel, 2021-23
• Art Direction •System Interface •Iconography ⤵

Collaborated and designed alongside engineers for the Google Pixel team, focusing on system interface design, art direction & visual design. Please contact to see & learn more.

Apple Marcom, 2021
•Art Direction •Illustration •Packaging •Identity ⤵

During my time at Apple Marcom, I had the opportunity to work on projects that spanned from art direction, packaging, print, and creating Apple’s MacOS wallpaper, Big Sur. Please contact to see & learn more.

Boiler Room - Redesign
•New Identity •Motion •Installation ⤵

What defines and makes Boiler Room unique is the way these events are performed. The concept that the music venue has no boundaries between the artists and music listeners creates an intimate and harmonious space. Not one individual stands out, but everyone all together shares a collaborative unity. Boiler Room creates windows into scenes and sounds from every corner of the globe, connecting people with the music they love. See more.

Big Brothers Big Sisters - Redesign
•Concept •Identity •Motion •Interface ⤵

Big Brothers Big Sisters of America is a non-profit organization whose goal is to help all children reach their potential through professionally supported, one-to-one relationships with volunteer mentors. Based on Big’s goals and ambitions, a new concept for Big’s identity was developed centered around the ideas of growth, creativity and togetherness. See more.

Stadia, 2019-20
•Google •Identity •Film •Motion ⤵

Creative Lab was given the task to develop a new identity for Google’s new cloud streaming service they code-named Project YETI. We were asked to create the name, branding and launch video for its upcoming reveal at Game Developers Conference 2019. See more.

Team:
Creative Agency: Creative Lab, Google, Creative Lead: Matthew Carey, Executive Producer: Suzanne Chambers Strategy Lead: Teo Soares, Design Lead: Hana Tanimura, Designers: Rebecca Lim, Glenn Cochon, David Shatan-Pardo, Cindy Mai, Christopher Cyran, Elbert Tiao, Motion Design and VFX: JR Schmidt, The Mill, Editors: Eric Harnden, Kyle Graffam, Sound Design: Antfood Film Production: Niki Polyocan

Margaret By Moonlight, 2020
•Google •Identity •Film •Motion ⤵

For the 50th Anniversary of the moon landing, Creative Lab created a tribute to software pioneer Margaret Hamilton. Creative technologist, Isaac Blankensmith, had an amazing idea to turn the Ivanpah Solar Facility into the world’s largest portrait. With the help of a bit of moonlight and thousands of solar panels, a mural was formed. To see how we did it, check out this blogpost.

Team:
Creative Agency: Creative Lab, Google Creative Lead: Isaac Blankensmith, Matthew Carey, Executive Producer: Suzanne Chambers Team Lead: Teo Sores, Producer: Mohan Twine, Creative Technologist: Kyle Phillips, Designers: Cindy Mai, David Shatan-Pardo, Hana Taniumura, Elbert Tiao

Stonewall Forever, 2019-20
•Google •Identity •Interaction Design •Motion ⤵

On June 28, 1969, the Stonewall Inn, a popular gay bar in New York City’s historic Greenwich Village, was raided by police. Resisting arrest, patrons of the bar and members of the local LGBTQ+ community decided to act up and fight back, resulting in several days of riots and protests. To commemorate the legacy of the Stonewall Riots, considered to be a galvanizing force in the fight for LGBTQ+ equality in the United States, and around the world, Google partnered with The LGBT Community Center and Stink Studios to create Stonewall Forever, an immersive digital experience that features previously unheard perspectives from the LGBTQ+ community and expands access to key narratives from LGBTQ+ history. See more.

Team:
Creative Agency: Creative Lab, Creative Director: Jesse Juriga, Executive Producer: Suzanne Chambers, Producer: Trevor Joyce, Creative Lead: Matthew Carey, Google Design Lead: Cindy Mai, Editor: Sarah Stuve, Motion Design and VFX: JR Schmidt, The Mill Design: Stink Studios, Elbert Tiao

Pixel 3 Campaign Ideations, 2020
•Print •Campaign •Identity ⤵

Had the opportunity to work on the ideations and art direction for the Pixel 3 campaign with the Google Creative Lab team. Created a series of posters that were chosen to be apart of the series.

Billi Regular, 2020
•New typeface, •Illustration, •Motion⤵

Billi Regular is a typeface created to represent the vast amounts of unique and different individuals living in this world. Each letter is made to differentiate from one another and not one character shares similarities. This concept is meant to showcase the ideas of diversity and unity in a single font system. See more.

Happy Shoes, 2020
•Personal •Experience •Installation •Performance ⤵

Before moving back to Los Angeles, I wanted to make a personal project dedicated to New York and New Yorkers. Through my daily commutes, I was inspired by the gloomy weather of NY and how on certain seasons of the year, there is a lack of sunshine and upset faces on the streets. Happy Shoes is a reminder for New Yorkers to make their own sunshine even when there is snow, rain, hail or blizzards. These shoes leave a temporary reminder for people to be warm during cold times. See more.

Credits:
Words on shoes by Matthew Carey, Photography by CD Studios

X Bahn, Berlin, 2015
Identity, motion, installation ⤵

The Berlin Underground Transit System (BVG) collaborates with SoundCloud to proudly interrupt your commute on the X Bahn. Our goal is to promote less established experimental artists based in Berlin to U-Bahn riders during their regular commute. X Bahn focuses on the authenticity and constant change that local artists and everyday Berliners thrive upon. See more.